The Associated Press is the latest major media outlet to visit the Roustan Sports factory and warehouse facility in Brantford, Ont.
A correspondent recently flew in from AP’s UK office and spent time on site, as well as in the hockey-mad local community.
“It’s important to any country to have a manufacturing base of products that you consume on a regular basis,” said Roustan. “Having a factory that makes hockey sticks in Canada really serves two purposes. One, it contributes to the manufacturing base. But two, (it) has the legacy and the tug of the heartstrings of the game that we all love in Canada.”
Read the story here.
Watch the video here.