W. Graeme Roustan’s recent acquisition, 50-year-old Grey Owl Paddles, is featured in Paddling Business, a B2B publication of Paddling Magazine.
The magazine sent a reporter and photographer to the 130,000 square-foot Roustan Sports factory in Brantford, Ont. just four days after the first paddle was made.
“When kids put a hockey stick in their hand, a smile goes on their face,” said Roustan. “When someone has a paddle and they’re in a canoe, it puts a smile on their face.
“We live in a time when not too many smiles are going around. I’m in the business of putting smiles on people’s faces. It’s a privilege.”
The feature will be published online at the Paddling Magazine website later in October.
