The British Columbia Hockey League has announced a three-year partnership extension with Pro Hockey Life and with that, an agreement with TRUE Hockey.
The deal makes TRUE and Bauer the official suppliers of goalie equipment for the league.
“We are excited to announce the extension of our partnership with Pro Hockey Life and to introduce our new partners at TRUE Hockey,” said BCHL Commissioner Steven Cocker. “Over our nearly three years working with Pro Hockey Life, they have proven to be a fantastic partner, providing high-quality product to our teams, as well as top-notch customer service. We are looking forward to building a similar relationship with TRUE Hockey in the coming years and continuing to enhance our deep-rooted partnership with Bauer.”
“We’re proud to partner with Pro Hockey Life and the BCHL to support the next generation of elite goaltenders,” said Dave McNally, Executive Vice President & Chief Commercial Officer for TRUE Hockey.
“This collaboration brings together industry-leading retail expertise and one of the premier development leagues in hockey, ensuring goalies have access to the best equipment, resources, and support to perform at their highest level. Together, we’re committed to advancing the position and elevating the game.”