Tag Archives: TRUE Sports

TRUE Sports Names Former NHL Goalie and Hockey Retail Leader Geoff Sarjeant President to Drive Next Era of Growth

26 November 2025

Industry innovators Adam Gans and Paul Gibson also join TRUE’s leadership ranks Toronto, ON –... Read More

TRUE Hockey Skates Into New Era Under the Ownership of W. Graeme Roustan

10 November 2025

TORONTO, ONTARIO – November 10, 2025 – W. Graeme Roustan, owner of The Hockey News,... Read More

Hockey Passion is “Growing the Game”

4 September 2025

W. Graeme Roustan has been making the media rounds since the Sept. 3 announcement of... Read More

W. Graeme Roustan Acquires TRUE Hockey

3 September 2025

W. Graeme Roustan has signed a definitive agreement to acquire TRUE Hockey, a leading manufacturer... Read More