Tag Archives: TRUE Sports

TRUE Hockey and OMHA Launch Five-Year Partnership to Grow the Next Generation of Ontario Goaltenders

16 July 2026

NHL’s No. 1 Goalie Provider to Inspire Next Generation RICHMOND HILL, ON – July 16,... Read More

TRUE Hockey Partners with Pro’s Choice to Launch Next‑Gen Goalie Masks

15 June 2026

The NHL’s No. 1 goalie provider expands with industry‑leading mask technology in exclusive long‑term partnership... Read More

W. Graeme Roustan at the IIHF Congress

26 May 2026

W. Graeme Roustan, owner of TRUE Sports ULC/TRUE Hockey and The Hockey News, attended the... Read More

TRUE Hockey in Campaign to Protect Canadian Street Hockey

20 May 2026

Two-time Canadian Olympic champion, TPWHL Toronto Sceptres MVP forward and World Ball Hockey gold medallist... Read More

TRUE Sports Names Former NHL Goalie and Hockey Retail Leader Geoff Sarjeant President to Drive Next Era of Growth

26 November 2025

Industry innovators Adam Gans and Paul Gibson also join TRUE’s leadership ranks Toronto, ON –... Read More

TRUE Hockey Skates Into New Era Under the Ownership of W. Graeme Roustan

10 November 2025

TORONTO, ONTARIO – November 10, 2025 – W. Graeme Roustan, owner of The Hockey News,... Read More

Hockey Passion is “Growing the Game”

4 September 2025

W. Graeme Roustan has been making the media rounds since the Sept. 3 announcement of... Read More

W. Graeme Roustan Acquires TRUE Hockey

3 September 2025

W. Graeme Roustan has signed a definitive agreement to acquire TRUE Hockey, a leading manufacturer... Read More