W. Graeme Roustan, owner of TRUE Sports (including TRUE Hockey) and The Hockey News, participated in a Toronto Sports Industry Conference Mar. 8 at the University of Toronto.
Roustan was a panellist for “Beyond the Logo – Building Brands Through Modern Partnerships.”
The full TSIC agenda ran from 10:00 a.m. through 5:00 p.m. and included panels and activations concerning Toronto as an upcoming World Cup host city.