W. Graeme Roustan was in Paris for a meeting with the International Ice Hockey Federation (IIHF) Council.
Roustan, the owner of TRUE Hockey, was there to update the Council on TRUE preparations to supply jerseys and equipment to IIHF member nations starting later in 2026.
TRUE Hockey’s new partnership with IIHF was first announced in October of 2025.
In addition to Roustan and IIHF President Luc Tardif, attendees included Heikki Hietanen (FIN), Kristoffer Holm (IIHF), Henrik Bach Nielsen (DEN), Petr Briza (CZE), Matti Nurminen (IIHF), Anders Larsson (SWE) and Franz Reindl (GER).