W. Graeme Roustan, Executive Chairman and owner of Roustan Hockey Ltd. today announced a strategic partnership with Wayne Gretzky and the Wayne Gretzky Foundation of Brantford, Ontario.
Gretzky, the number one ranked hockey player by The Hockey News’ Top 75 Players and Teams of All Time issue, has teamed up with Northland, his first NHL stick brand, to make the game of hockey more affordable for families in Canada and the United States.
W. Graeme Roustan owns the Northland hockey brand plus Canada’s only hockey stick factory, which happens to be located in the Gretzky family hometown of Brantford.
Gretzky and Roustan have become teammates with a special offering of hockey stick bundles starting at three for $99.00, which includes shipping anywhere in Canada and the continental United States.
“It’s an honour and privilege to be a teammate with Wayne Gretzky for a common goal,” said Roustan. “It’s all about reducing costs to play a game we’ve both loved since we started playing in the early 1960s.”
“I hope this will assist parents in finding an economical way for all boys and girls to achieve their dreams,” said Gretzky.
“As a young person playing hockey, I always looked up to my heroes who used Northland hockey sticks. When I turned pro and was given Northland sticks to use, I knew that I had made it.”