The Hockey News and Yahoo Sports have announced a powerful strategic partnership involving editorial integration, syndication and exclusive video content.
The partnership also calls for Yahoo Sports technology to power TheHockeyNews.com advertising and sales integrations, including on its new NHL team community platform built with Roundtable technology.
The Hockey News will also become the primary hockey content provider for Yahoo Sports, the internet’s leading destination for comprehensive sports news. Yahoo Sports will distribute The Hockey News content across its platforms, guiding fans to a wide range of hockey coverage produced by a dedicated team of journalists reporting on every NHL team.
“The Hockey News is delighted to announce this new relationship with Yahoo Sports,” said W. Graeme Roustan, owner and publisher of The Hockey News. “This technical, distribution, and monetization partnership will drive ‘The Bible of Hockey’ to the next level, ensuring The Hockey News continues to be the most respected source for true hockey fans.”
“We aim to guide fans to the best sports content from across the internet,” said Jon Shaw, Head of Revenue and Partnerships at Yahoo Sports. “This partnership enables us to significantly bolster our hockey offering at a global league and team level with the fantastic coverage The Hockey News provides.”
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